Multiple tool sets for a variety of functions needed for internet marketing. 

  • Plugins
  • Landing Pages
  • Social Media
  • Outsourcing
  • Domain
  • Optimization

 

Theses are basic plugins for a WordPress site. There are many more plugins as this is open source software, but it’s a good start. This will be updated occasionally. Share any plugins you think are worth a mention in the comment box and we’ll add it to the list. 

WordPress Plugins

Akismet – if you have a site with comment capability you want this plugin. Otherwise, your site will get spammed up.

Click to Tweet – make your content easy to share with this plugin. Highlight  quotes and statements in a box to highlight your content and make it shareable.

Yoast SEO – optimize your content for the search engines. This will help get your pages recognized in the engines, help to rank and aid in your content writing.

W3 Total Cache – designed to help the page speed of your content. Nothing is worse than waiting for a page to load. A slow page and that visitor click away.

  • improves the user experience
  • increasing server performance
  • reducing the download times
  • provides transparent content delivery network (CDN) integration.

Cresta Social Share Counter – share your posts easily with this plugin. Select with social platform buttons and how you want to display on your page. You can have them float on your page with scrolling, at the bottom or the top of the page. It’s very versatile and effective.

TinyMCE Advanced – this handy little plugin allows you to add customized functionality to your editor giving you more choices to create better-looking content.

Duplicator (Backup including Dbase) this plugin allows the ability to backup, copy, clone or migrate the site.

Redirection – manages 301 redirects and 404 pages easily.

Amped Sense – If you’re putting Adsense on your site. This plugin allows you to split test the ad placement for optimized ads including , ad size, colors, size, desktop, mobile and a few other options.

MaxBlog Ping Optimizer – this plugin will save you from getting penalized from Google for ping spam. Saving and editing a doc in WordPress causes a ping to go out each time to the search engine services. There may be many edits to a page creating the potential for your site to be flagged for ping spam. The plugin saves the unnecessary pings until you are ready to post.

WP Easy Download – an easy way to sell digital products on your WordPress site. 


Landing pages

As a site owner that is selling or promoting a product or service your going to need a landing page to capture leads and contact information for future marketing.

Leadpages is one of the most popular landing page solutions. They make it easy and it integrates with most mail service providers. Cost $25 to $200 a month depending on your application.

Instabuilder is a software that can help you create landing pages. $77-$300 a one time purchase. Here are some of the features:

  • Drag-n-Drop Page Builder
  • Mobile/Tablet Responsive
  • 100+ Done For You Templates
  • 2 & 3 Step Opt-in Technology
  • Built-In Image Editor
  • One-Click HTML Converter
  • Export & Import
  • Welcome Gate
  • Split Testing
  • Advanced Analytics
  • Scarcity Builder

Optimize press – a multi-page builder with prices ranging from $97-$300. Features include:

  • Create Sales Pages
  • Converting Landing Pages
  • Membership Portals
  • Complete Launch Funnels
  • Authority Blog Sites

Profit Builder plugin – 60+ pre-done opt-in pages, sales pages, membership pages, webinar pages. $47-$67 one time purchase.



Social Media

Twitter Tools

Tweepi – has both free features and premium. Manage your twitter profile. This tool will help you find influencers based on a @[pharase] as well as inform you who is not following your back. The premium version has additional tools. 

Twazzup – real-time monitoring and analytics for twitter. Allows you to search companies, keywords or #.  Find influencers you want to follow. 

Follower Wonk (moz.com) Moz bought out follower wonk a few years ago. A versatile tool to help analyze, monitor, and discover twitter opportunities. Find influencers, follow and unfollow features.

Tweriod – provides you with the best times to tweet to your followers. 

Tweetdeck – is a customizable dashboard showing messages, notifications, activity and # following in vertical streams allowing you to quickly respond to monitor your twitter feed. 


Hootsuite – a customizable social media organizer that posts to multiple streams at once with a scheduler. This is my go-to tool.  Premium and Free features. 

Buffer – is similar Hootsuite for scheduling posts. Has Free and premium features. Also provides data on how many users clicked on the links. 

Social Mention – find out what is the strength of conversation on a phrase, keyword, company, #.

ShortStack – create landing pages, contest and more. Embed directly on your website. Track campaign performance. Free and premium features.


Outsourcing

TextBroker.com – Freelance writing services. Have articles written for about 1.3c per word. 

Guru.com – global Freelance services offering a wide variety of technical, creative or business related projects requires expertise.

Fiverr.com – Freelance services are mostly done at a cost between $5-$10 per job. Multiple services provided with a posting of reviews to indicate the level of work.

99Designs.com – Freelance site fro logos, web design, graphics where you job is bid to freelancers giving you the opportunity to pick the best work from multiple pros and pay for the one you want. 

Upwork.com – Freelance services for most things related to content. Hourly rates. 

Freelancer.com – post your job and wait for the bid that’s right for you. Website design, website development, SEO marketing, mobile apps. 

 


Domains

Domain Name Finder – find available domains quickly as well as a domain generator.

Namecheap.com – domain registrar.

Optimization

HotJar – observe user behavior with this analysis tool. It gives you the big picture on what visitors are doing on the site and prioritizing the pages that need improvement. 

SumoMe – a multiple tool set that helps you build a list, monitor visitor behavior and get more shares.